Maker's Mark Ambassadors

We're committed to two things:  Making great bourbon, and selling it the right way.  If you're not yet 21, this isn't for you.

Dear Ambassador,

I can't believe it's Derby time again already.

Of course things are getting a little crazy around here as they always
do this time of year. But I thought I'd take a moment to answer a
couple of the more common questions I hear whenever Derby rolls
around.

First, the hats. What's with all the funny hats? Well, those are
simply a matter of tradition. When the Derby began in 1875, it was a
social event of the highest order. So women wanted to be seen and look
their best, and hats were an essential part of their attire. Now it's
a tradition that's managed to carry on for 134 years.

And what about the Mint Julep? Where'd it come from? To the best of my
knowledge, it first appeared in America in the 1700s somewhere on the
east coast. More importantly however, juleps made their way to the
Derby in 1938, where they were sold for just $0.75 per glass! For one
reason or another, people fell in love with the concoction, and now no
Derby is complete without them.

Speaking of the Mint Julep, we've got a pretty darn good recipe we use
here in Kentucky. We've put it on the Ambassador Web site in the
What's New section along with some info on a few Derby parties going
on around the country. So be sure to check out this link:
http://www.ambassador.makersmark.com/WhatsNew.aspx

Lastly, I want to announce one more reason to celebrate - Kevin Smith.
Kevin was just promoted to the position of Master Distiller, one of
the highest honors in the bourbon industry, and we're proud to have
him on our team at Maker's Mark. Congratulations, Kevin.

With that said, here's to a fun and safe Derby weekend. Who knows,
maybe we'll run into each other at the track.

Cheers!


Bill




Maker's Mark Distillery, 3350 Burks Spring Road, Loretto, Kentucky, 40037
Maker's Mark(R) Bourbon Whisky, 45% Alc./Vol. (C)2006 Maker's Mark Distillery, Inc.
Loretto, KY.

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